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Google and NBC Universal revamp Olympic coverage with AI

23.07.2024 03:28 AM
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Google and NBC Universal revamp Olympic coverage with AI
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The US team heads to Paris furnished with Google’s Gemini AI as part of the broadcasting team.
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Google and NBC Universal revamp Olympic coverage with AI
Google, a technological business, enters into a historic deal with a television corporation to provide coverage of the Olympic and Paralympic Games. The tech giant and Sports Committees work together with NBC Universal, the official broadcast agency of the Olympic Games in the United States, to draw in younger viewers and those who are used to watching short internet videos.

Sports commentators will be able to use Google's Gemini AI to entertain viewers as well as narrate competitions, provide recaps, help anchors, respond to internet queries, and provide them with the results of well-informed research.

At the moment, highlights of Google search queries are given by Google's AI overviews. These provide customers with pre-written, clear responses to inquiries without linking them to external websites.

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