what it is: generates tiktok-style video content from simple text prompts.
use case: quickly visualize campaign ideas, a/b test creatives, or produce content at scale without needing video footage.
why it matters: it produces videos tailored for tiktok trends and visual language—great for brands struggling to match the native style of the platform.
what it is: upload a still image + short text prompt → tiktok creates 5-second video clips.
use case: turn product shots or brand visuals into motion ads.
why it matters: great for repurposing content or building short-form video without full production.
what it is: ai avatars in generated video clips present your product, wear clothing, or display your app.
launch types:
holding products
modeling clothing
showcasing apps
limitations: lip sync and animations are still not perfect, but could work for short clips or product explainers.
now includes image-to-video directly in the platform.
target users: small businesses, creators, agencies who already design in adobe express.
gains access to:
ai dubbing
generate & remix features
ai avatars
lower barrier to entry: brands can now create tiktok-native content faster, cheaper, and without video production teams.
creative testing at scale: launch many ad variants to test what resonates.
trend-driven visuals: tiktok’s ai aligns with current platform style and user behavior.
start experimenting now – use text or images from your current assets to create video content.
try a/b ad tests using the new tools to identify winning creatives.
leverage avatars carefully – they’re not perfect yet, but could work well in certain contexts (e.g., tutorials, announcements).
if you're already using adobe express, integrate tiktok symphony for quick, seamless video creation.
watch competitors – tiktok’s tools are leveling the playing field; early adoption can give you an edge.