what began as a tool for entertainment has evolved into a powerful force shaping conversations, building communities, and blending the boundaries between virtual and real-life interactions. today, digital platforms are essential for engagement and relationship-building in both personal and professional contexts.
harsha solanki, vice president and gm for asia at infobip, highlights, “we often pick up our phones and start scrolling through instagram, facebook, or twitter without a clear purpose, forgetting why we even reached for the device. this behavior reflects how deeply social media is embedded in our daily lives—people now spend more than two and a half hours per day on these platforms.”
the origins and significance of social media day
social media day was launched in 2010 by mashable, a leading digital media outlet, to celebrate the growing influence of social media in shaping society, communication, and digital culture.
since then, june 30 has served as a day to appreciate the positive role social media plays in raising awareness, promoting global conversations, and driving social change.
bhaskar ganguly, director at mass software solutions, states, “this day gives the world a chance to acknowledge how social media has changed the fabric of communication—crossing boundaries of geography, language, and time zones.”
the social impact of social media
social media day invites us to reflect on how digital platforms have empowered people to share ideas, connect across cultures, and give voice to underrepresented communities. beyond maintaining relationships, social media has become a stage for global discourse, activism, and collaborative progress.
the growing need for digital security
as social media use increases, so does the importance of protecting one’s digital identity. users should take proactive steps to stay safe online, including:
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using strong, unique passwords and updating them regularly
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enabling two-factor authentication to enhance account security
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staying alert to phishing attempts by avoiding suspicious links, messages, or emails and never sharing sensitive information
As we celebrate Social Media Day 2025, let’s recognize not only how far we’ve come, but also the responsibility that comes with living in an interconnected world. Whether you're a casual user, content creator, or business, it's a reminder to use these platforms thoughtfully—to inform, inspire, and empower.
Social media has changed the way we communicate. Now, it's up to us to ensure it continues to be a force for good.
